Which of the Following Statements About Word-Of-Mouth (WOM) Communication Is

question 36

Multiple Choice

Which of the following statements about word-of-mouth (WOM) communication is NOT TRUE?

• A) Non-loyal customers may be more responsive to marketing campaigns designed to encourage them to spread the word about a product.
• B) Both opinion leadership and opinion seeking contribute to online forwarding and chatting about a message.
• C) Electronic WOM tends to cut down overall shopping time and time considering a product purchase.
• D) Marketers will target trendsetters and other influencers because consumers tend to listen to others' opinions about a brand.

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Definitions:

Perfectly Rational

A theoretical concept where individuals make decisions with complete logic, maximizing utility.

Nobel Prize

A set of international awards granted annually in several categories such as Peace, Literature, and various sciences, recognizing significant contributions to humanity.

Herbert Simon

An influential scholar in the realms of economics, psychology, and computer science, known for his work on decision-making and artificial intelligence.

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A theoretical concept of a person who makes rational decisions by maximizing utility or profit based on limited resources.