Under the DAGMAR Model, A(n) _ __________ Can Be Performed

question 60

Multiple Choice

Under the DAGMAR model, a(n) _ __________ can be performed by, and attributed to, advertising rather than a combination of marketing factors.

• A) communication task
• B) advertising benchmark
• C) functional communication change
• D) marketing task

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Definitions:

Criterion Variable

The dependent variable in an experimental design, which is influenced or predicted by other variables.

Mediator Variable

A variable that explains the mechanism through which an independent variable influences a dependent variable in a causal relationship.

Predictor Variable

A variable, often designated as the independent variable, that is used to make predictions about (or is assumed to cause) changes in another variable.

Criterion Variable

The variable that is predicted or explained in a study, often considered the outcome or dependent variable.