Which of the Following Is NOT a Disadvantage Associated with DAR

question 7

Multiple Choice

Which of the following is NOT a disadvantage associated with DAR tests?

• A) DAR tests may favour emotional appeals by asking respondents to verbalize the message.
• B) Thinking messages may be easier to recall than emotional communication.
• C) Pre-recruited respondents may pay increased attention to the program and ads.
• D) Program content may influence recall.

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Definitions:

Certificate of Deposit

A savings certificate with a fixed maturity date and fixed interest rate, issued by banks to individuals desiring to save money for a fixed period.

Compounded Annually

The process of calculating interest and adding it to the principal sum of a deposit or loan once per year.

Interest Rate

The rate at which interest is paid by borrowers for the use of money that they borrow from lenders.

Pension Fund

A type of investment pool typically set up by an employer to generate stable growth over the long term and provide pensions for employees when they reach the end of their working years.