Which of the Following Is NOT a Guideline for an Effective

question 28

Multiple Choice

Which of the following is NOT a guideline for an effective testing of an ad?

• A) Use mainly pretests
• B) Use a consumer response model
• C) Establish communications objectives
• D) Use multiple measures

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Definitions:

Inspiring Patriotism

The act or practices aimed at fostering a deep love, loyalty, and devotion to one's country, often through education, symbols, and national narratives.

John Trumbull

An American artist during the period of the American Revolutionary War known for his historical paintings of the Revolution, including depictions of the Declaration of Independence.

Bill of Rights

The first ten amendments to the United States Constitution, ratified in 1791, guaranteeing such rights as the freedoms of speech, assembly, and worship.

Ratification of the Constitution

The process by which the United States Constitution was officially adopted and became the supreme law of the land, following approval by the necessary nine out of thirteen states in 1788.