Is Defined as a Consumer's Desire for a Product Category

question 60

Multiple Choice

is defined as a consumer's desire for a product category independent of the particular brand.

• A) Category demand
• B) Alternative evaluation
• C) Primary demand
• D) Competitive interest

---

Definitions:

Waste Elimination

The process of identifying and removing unnecessary elements from processes or products to improve efficiency and reduce costs.

Variable Cost

Expenses that change in proportion to the activity of a business, such as costs for raw materials or production inputs.

Experiment

A scientific procedure undertaken to test a hypothesis, discover unknown effects, or demonstrate a known fact, usually under controlled conditions.

Business Practices

Established methods, protocols, or procedures followed by an organization in the conduct of its business.