When a Person Speaks on the Behalf of a Product

question 40

Multiple Choice

When a person speaks on the behalf of a product or service based on his or her personal use of and/or experiences with it, a________ execution is being used.

• A) dramatization
• B) demonstration
• C) testimonial
• D) slice-of-life

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Definitions:

Sourcing Processes

The procedures and steps taken by a company to identify, evaluate, and contract suppliers for goods and services.

Sourcing Strategy

The approach a company takes to determine how and where it will obtain its products or services.

Lowest Possible Cost

The minimal expense incurred in the production or procurement of goods, often pursued through efficient processes and economies of scale.

Supplier Scoring

A method used to evaluate and rank suppliers based on various performance metrics to ensure quality and reliability in procurement.