The________ Portion of an Ad Must Attract Attention and Work

question 39

Multiple Choice

The________ portion of an ad must attract attention and work in a synergistic fashion with the headline and body copy to produce an effective message.

• A) subheads
• B) trademarks
• C) visuals
• D) jingles

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Definitions:

Consumer Needs

The desires and requirements of buyers that motivate purchasing behavior, which products and services aim to fulfill.

LEGO Voltron Robot

A specific model of LEGO, designed as a buildable robot based on the iconic 'Voltron' animated series.

Robert M. McMath

A noted figure in product and marketing innovation, recognized for his contributions to understanding and documenting new product development.

New-Version Toothpaste

A newly formulated or improved version of toothpaste designed to meet specific consumer needs or preferences, often with added benefits.