Is an Advertising Execution Technique Where Some Ads Contain Little

question 65

Multiple Choice

is an advertising execution technique where some ads contain little or no information about the brand and are almost totally visual.

• A) Slice-of-life
• B) Animation
• C) Demonstration
• D) Imagery

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Definitions:

Assessment

The evaluation or estimation of the nature, quality, or ability of someone or something.

DRH

Differential reinforcement of high rates of behavior, a technique to increase the frequency of target behaviors by reinforcing them only when they occur at high rates.

DRL

Differential Reinforcement of Low Rates, a behavior modification technique used to encourage low rates of a particular behavior.

DRO Schedule

Differential Reinforcement of Other behavior, a procedure that reinforces an organism for displaying any behavior other than a target behavior.