When a Target Audience Already Holds a Favourable Opinion on a Topic

question 63

Multiple Choice

When a target audience already holds a favourable opinion on a topic or issue a(n) ________ is most effective.

• A) nonverbal appeal
• B) two-sided message
• C) one-sided message
• D) open-ended message

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Definitions:

MEG

Magnetoencephalography (MEG) is a non-invasive neuroimaging technique for mapping brain activity by recording magnetic fields produced by electrical currents occurring naturally in the brain.

Event-Related Potentials

Brain waves triggered by specific events or stimuli, measured through electroencephalography (EEG) to study cognitive processes.

Detecting Electrical Activity

The method used to measure and analyze the electrical signals produced by neurons and muscles in the body.

EEG

A technique for recording the electrical activity of the brain through electrodes placed on the scalp.