A One-Sided Message Can Be Effective When

question 8

Multiple Choice

A one-sided message can be effective when:

• A) the marketer presents negative information involuntarily
• B) the target audience holds an opposing opinion
• C) the target audience is highly educated
• D) a company acknowledges its shortcomings and communicates how it has improved

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Definitions:

Workers' Compensation

Workers' compensation is a form of insurance providing wage replacement and medical benefits to employees injured in the course of employment, in exchange for mandatory relinquishment of the employee's right to sue their employer.

Durable

Capable of withstanding wear, pressure, or damage; made to last.

Power of Attorney

A legal document granting one person the authority to act on behalf of another person in legal or financial matters.

Incapacity

A lack of physical or mental ability to manage one's own affairs or to consent to a specific legal transaction.