Lower Level Needs Such as Hunger and Thirst Are Important

question 10

Multiple Choice

Lower level needs such as hunger and thirst are important to marketers because these needs:

• A) offer marketers a basis for differentiating their products
• B) are the hardest to satisfy
• C) are the source for most market development strategies
• D) are an ongoing source of motivation for most consumer purchase behaviour

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Definitions:

Rightful Possession

The legal right of an individual or entity to use, control, or occupy property or assets under the law.

Good Samaritan Statutes

Laws designed to provide legal protection to individuals who voluntarily provide aid or assistance to others in distress without expecting compensation.

Negligence

A legal concept where an individual fails to take reasonable care, resulting in damage or harm to another.

Reasonable Care

The legal obligation to act with a degree of caution and concern for the safety of others that an ordinarily prudent person would use in similar circumstances.