The Visual Portion of an Advertisement May Reduce Its Persuasiveness

question 55

Multiple Choice

The visual portion of an advertisement may reduce its persuasiveness because:

• A) pictures may not attract attention to the product
• B) pictures are always low in imagery value
• C) processing stimulated by the picture may be less controlled and less favourable than the processing stimulated by words
• D) verbal is always more effective than nonverbal communications

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Definitions:

Online Community

A group of individuals who interact through specific internet platforms or forums, sharing common interests or goals.

Fraudulent Schemes

Illegal plans or operations intended to deceive or cheat individuals or organizations out of money or other benefits.

Brand Image

The perception or impression of a company or product held by the public, shaped by branding and marketing efforts.

Project Management

The practice of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals.