The Function of a Headline in a Print Ad Is

question 16

Multiple Choice

The function of a headline in a print ad is to do all of the following EXCEPT:

• A) lead readers to click on the link to the brand's website
• B) perform a segmentation function by attracting the attention and interest of consumers who are the best prospects for a product or service
• C) put forth the main theme, appeal, or proposition of the ad in a few words
• D) attract readers' attention

---

Definitions:

Trade Pattern

A trade pattern refers to the systematic way in which countries engage in international trade, determined by factors like comparative advantage, geographic location, and economic policies.

World Prices

The international market prices of goods and services, influenced by factors such as supply, demand, and trade policies.

Absolute Advantage

The ability of a country, individual, company, or region to produce a good or service at a lower cost per unit than any other production entity.

Comparative Advantage

The ability of an individual or group to carry out a particular economic activity more efficiently than another activity.