Marketers Try to Select Spokespeople Whose Traits Will Maximize Their

question 88

Multiple Choice

Marketers try to select spokespeople whose traits will maximize their message influence. The three categories of source attributes that should be considered during the selection process are:

• A) power, image, and knowledge
• B) consistency, credibility, and continuity
• C) credibility, attractiveness, and power
• D) credibility, recognizability, and individuality

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Definitions:

Sudden Infant Death Syndrome

An unexplained event, mostly occurring during sleep, that results in the sudden death of an infant under the age of one year.

Circumference

The perimeter or distance around the edge of a circle or circular object.

Consumer Surplus

The variance between the total price consumers are willing to pay for a good or service and the actual price they pay.

Benefit

An advantage, gain, or positive outcome derived from a specific action, policy, or product.