It Is Important for Marketers to Carefully Select Actors for Audio

question 17

Multiple Choice

It is important for marketers to carefully select actors for audio and video messages because:

• A) celebrities may require more money than the commercial is projected to bring in.
• B) visuals may not match the voices of the actors.
• C) overexposure of the celebrity can strongly enhance the brand's message.
• D) incorrect associations may be made if the audience recognizes the celebrity from another ad.

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Definitions:

Osteoporosis

A medical condition characterized by weakened bones, making them fragile and more likely to break.

Diastolic Blood Pressure

The pressure in the arteries when the heart rests between beats.

High Dosage

An amount or concentration of a substance or medication that exceeds the commonly prescribed or standard level.

Experimental Drug

A medication or therapy under investigation in clinical trials but not yet approved by regulatory authorities for general use.