Which of the Following Is NOT One of R&P's Suggestions

question 30

Multiple Choice

Which of the following is NOT one of R&P's suggestions regarding building brand awareness through recognition and recall?

• A) The brand and the category need should be connected in the primary benefit claim.
• B) A jingle or similar memory tactic should be included.
• C) The primary benefit claim in the ad should be lengthy in order to be easily understood.
• D) A bizarre or unusual execution style can be used if it is consistent with the brand attitude objective.

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Definitions:

Market Analysis

The process of examining the size, growth, and trends within a particular market or industry, including competitor and customer analysis.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, and about the past, present, and potential customers for a product or service.

Marketing Problem

Any challenge or obstacle that prevents a business from effectively reaching its target audience or achieving its marketing objectives.