A Marketer May NOT Want to Use a Message That

question 79

Multiple Choice

A marketer may NOT want to use a message that draws an explicit conclusion for a target audience if:

• A) the message is high in complexity
• B) the audience is highly educated
• C) the product is highly personal or involves ego issues
• D) the audience is highly involved with the topic

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Definitions:

Discomfort

A feeling of unease or pain, either physical or psychological.

Psychoactive Drugs

Substances that affect the mind, mood, or other mental processes by altering brain function.

Neurotransmission

The process by which signaling molecules called neurotransmitters are released by a neuron and cross the synaptic gap to reach receptor sites on another neuron, facilitating neuronal communication.

Neurotransmitters

Chemical messengers that transmit signals across a chemical synapse from one neuron to another 'target' neuron, muscle cell, or gland cell.