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According to the _________, the consumer is an active participant in the communication process and gathers information through active learning.
Gusii
An ethnic group in Kenya known for their distinct cultural practices and language.
Expectations
Beliefs or anticipations about the way events or situations are supposed to unfold in the future.
Generativity
A stage in Erik Erikson's theory of psychosocial development usually occurring during middle adulthood, focusing on the desire to produce something that makes a difference to society.
Altruism
The principle or practice of concern for the welfare of others, often characterized by selfless acts or sacrificing personal gain for the benefit of others.
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