Which of the Following Statements About Conclusion Drawing Is NOT

question 5

Multiple Choice

Which of the following statements about conclusion drawing is NOT true?

• A) Letting the customer draw their own conclusion should only be done when the marketer is looking for immediate action from the target.
• B) Less educated people may make incorrect inferences from a message where a conclusion is not stated.
• C) Messages with explicit conclusions are more effective in influencing attitudes.
• D) Whether to draw a conclusion for the audience depends on the complexity of the topic.

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Definitions:

Internal Rate

Often referred to as the Internal Rate of Return (IRR), it is the interest rate at which the net present value of all the cash flows (both positive and negative) from a project or investment equal zero.