Segmentation Is the Grouping of Customers on the Basis of Attributes

question 26

Multiple Choice

segmentation is the grouping of customers on the basis of attributes sought in a product.

• A) VALS
• B) Lifestyle
• C) Usage
• D) Benefit

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Definitions:

On-The-Job

Refers to training or experiences gained while in the workplace, as opposed to theoretical or classroom learning.

Hypothetical Constructs

Theoretical concepts that are not directly observable but are inferred from behavioral patterns or empirical observations.

Attitudes

Attitudes refer to a set of emotions, beliefs, and behaviors toward a particular object, person, thing, or event.

Opinion Polls

Surveys designed to gauge public opinion on various subjects, involving a systematic collection of data from a sample of individuals and often used in research, marketing, or politics.