The Carryover Effect

question 20

Multiple Choice

The carryover effect:

• A) can be particularly long-lasting with mature, low-priced, and frequently purchased products
• B) encourages the use of nonspecific objectives
• C) has no impact on sales objectives
• D) has no effect on the relationship between advertising and sales

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Definitions:

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The process of making an interview flow smoothly by establishing rapport, asking clear questions, and managing the conversation to elicit useful information.

Self-esteem

Someone's inner judgment of their own significance or merit.

Disciplining the Children

The practice of teaching children to follow rules or a code of behavior, using correction to guide their future actions and decisions.

Severe Anxiety

An intense level of anxiety that significantly impairs one's ability to function in daily life.