Some Marketers Have Moved to Using________ Which Is a Lower-Cost

question 32

Multiple Choice

Some marketers have moved to using________ which is a lower-cost and highly engaging way to show regular people interacting with the brand.

• A) reality-type filming of customers in purchase and consumption situations
• B) lesser-known actors
• C) consumer-generated ads
• D) still photos

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Definitions:

Non-curable Disease

A medical condition or illness that cannot be fully cured or eradicated, though its symptoms may be managed or palliated.

Personality Style

The distinct array of actions, thoughts, and feelings that develop from genetic and environmental influences.

Facets

Aspects or phases that constitute or characterize a complex entity like a personality or a diamond's surface.

Type A Personality

A personality type characterized by high levels of competitiveness, self-imposed stress, impatience, and a constant sense of urgency.