Each of the Following Statements Regarding the Relevance of Advertising

question 12

Multiple Choice

Each of the following statements regarding the relevance of advertising creativity is true EXCEPT:

• A) Relevance has to create brand associations through specific cognitive and emotional responses.
• B) Relevant creativity will establish brand benefits and reasons why the target consumer should purchase it.
• C) The creative can stray from the brand's positioning strategy if the advertising idea is original and has artistic value.
• D) The target audience experiences selective comprehension when faced with many competing promotional messages.

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Definitions:

Vertical Asymptote

A line that a graph approaches but never touches or crosses, representing where the function moves towards infinity or negative infinity.

Logarithm

The power to which a base, such as 10 or e, must be raised to produce a given number; it's the inverse operation to exponentiation.

Natural Logarithm

The logarithm to the base e, where e is an irrational constant approximately equal to 2.718281.

Logarithm

The exponent to which a base, typically 10 or e, must be raised to produce a given number.