All Nippon Airways (ANA) Is the Largest Airline in the Far

question 108

Multiple Choice

All Nippon Airways (ANA) is the largest airline in the Far East. Its ads focus on the Japanese hospitality that is offered on its planes-everything from elegant tableware to the finest in Far Eastern cuisine. If comfort and fine food is important to you when you travel, then you should think ANA next time you are booking a flight to Asia. This
Development of a strong, memorable identity for ANA is an example of:

• A) image advertising
• B) inherent drama
• C) unique selling proposition
• D) attribute-based positioning