Which of the Following Is NOT One of the Responsibilities

question 51

Multiple Choice

Which of the following is NOT one of the responsibilities of the account planner?

• A) lay the strategic foundation and influence the way that the advertising turns out
• B) conduct research and gather all relevant information about the brand and the target market
• C) provide key agency and client personnel with information required to make strategic decisions
• D) develop the core creative concept on which the campaign will be built

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Definitions:

Relationship

A connection, association, or involvement between two or more parties.

Sociological Term

A sociological term is a word or phrase used to describe concepts, theories, or phenomena that pertain to the study of society, its structures, functions, and dynamics.

Social Position

The rank or status that an individual holds within the social hierarchy, often determined by wealth, occupation, education, and other social factors.

Status Cues

Visual or verbal signals that indicate a person's social standing, wealth, or rank within a society.