Some Marketers Avoid the Use of Humour in Their Advertising

question 23

Multiple Choice

Some marketers avoid the use of humour in their advertising because:

• A) humour can put the consumer in a good mood and increase liking of the ad
• B) humour compels the receiver to engage in counterarguing
• C) effective humour is difficult to produce
• D) humour can draw attention away from the product

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Definitions:

Objectivity

The quality of being unbiased, unprejudiced, and impartial.

Clarity

The quality of being easily understood, free from ambiguity, and expressed in a straightforward manner.

Diplomacy

The art and practice of conducting negotiations and maintaining relations between states or individuals in a tactful and effective manner.

Spatial Pattern

An organizational pattern in writing or speaking which arranges information according to how things fit together in physical space; often used in descriptive writing.