Involves the Target Audience's Overall Evaluation of the Brand in Relation

question 19

Multiple Choice

involves the target audience's overall evaluation of the brand in relation to its ability to satisfy the reason why they want it.

• A) Brand significance
• B) Brand attitude
• C) Brand value
• D) Brand preference

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Definitions:

Distributor

A person or company that is responsible for supplying goods to retailers or directly to customers.

Manufacturer

A person or company that makes goods for sale, especially on a large scale.

Output Contracts

Agreements in which a seller agrees to sell all the output of a certain product to a particular buyer.

Requirements Contracts

Contracts where one party agrees to purchase all of its needs for a particular commodity from the other party for a certain period.