Marketers Who Try to Select Spokespeople Whose Traits Will Maximize

question 107

Multiple Choice

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility. The two important dimensions associated with credibility are:

• A) recognizability and expertise
• B) image and expertise
• C) consistency and image
• D) expertise and trustworthiness

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Definitions:

π Network

A system of conjugated pi bonds found in certain organic molecules, contributing to the stability and color properties of the molecule.

Cyclopropenyl Cation

A highly reactive ion with a three-membered ring structure and a positive charge.

π Network

A conjugated system in chemistry involving alternating single and double bonds that allow for the delocalization of pi electrons across the structure.

Increasing Acidity

A term referring to the rising strength of acid, usually measured by a decrease in pH value or an increase in the ability to donate protons (\(H^+\)) in solution.