The ________ Determine(s) What the Advertising Message Will Communicate, While

question 60

Multiple Choice

The ________ determine(s) what the advertising message will communicate, while the ________ lay(s) out how the message will be executed.

• A) creative brief; media plan
• B) consumer insights; consumer behaviour
• C) creative strategy; creative tactics
• D) marketing plan; advertising plan

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Definitions:

Observations

Data points or items recorded during an experiment or research study.

Determination

The firmness of purpose or the process of establishing something exactly by calculation or research.

Goodness Of Fit

A statistical analysis to determine how well sample data fit a distribution from a population with a normal distribution.

Regression Equation

The equation that describes how the mean or expected value of the dependent variable is related to the independent variable; in simple linear regression, E(y) = b0 + b1x.