Which of the Following Statements About Changes in the Way

question 69

Multiple Choice

Which of the following statements about changes in the way advertising agencies are being compensated is true?

• A) Since most clients want their agencies to be in total charge of the integrated marketing communications process, they are willing to compensate them based on media commissions.
• B) From the viewpoints of both the client and the agency, the traditional commission system is much superior to negotiated commissions.
• C) With the move toward integrated marketing services, it is likely that there will be a return to the commission system of compensation.
• D) Many agencies and their clients have developed some type of fee arrangement or cost-plus agreement for agency compensation.

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