Which of the Following Illustrates How the Use of Positioning

question 50

Multiple Choice

Which of the following illustrates how the use of positioning in a marketing communication context is distinct from positioning in a marketing strategy context?

• A) A marketer will use IMC tools that speak to a very specific target audience with a particular competitive reference point.
• B) Only the communication positioning is relevant to the target market.
• C) A marketer will use the same message and set of IMC tools with every target segment in order to ensure integrated communication.
• D) There is no distinction.

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Definitions:

Intense Stimuli

External or internal factors that have a strong impact on the sensory or psychological experience of an individual, often leading to a significant reaction or response.

Signal Detection

A theory and method for quantifying the ability to discern between information-bearing patterns and random patterns that distract from the information.

Naysayers

Individuals who are often negative or skeptical about ideas and refuse to believe that something might be successful or positive.

Yea-Sayers

Individuals who habitually agree with or support a particular idea, person, or group.