Hubba Bubba Bubble Gum Is the Only Chewing Gum That

question 8

Multiple Choice

Hubba Bubba bubble gum is the only chewing gum that lets you blow great big bubbles that won't stick to your face. This statement represents the gum's:

• A) unique selling proposition
• B) brand image
• C) brand equity
• D) inherent drama

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Definitions:

Trademark

A sign, term, or set of words officially recognized or established through legal registration or usage to symbolize a corporation or merchandise.

Advertising Costs

Expenses related to the promotion of products or services.

Goodwill

Goodwill is an intangible asset representing the value of a company's brand, customer relationships, employee relations, and other factors not accounted for separately on the balance sheet.