Which of the Following Statements Is NOT a Reason for Why

question 70

Multiple Choice

Which of the following statements is NOT a reason for why marketers may use emotional appeals?

• A) The favourable feeling created by the appeal may transfer to the brand.
• B) Research has proven that emotional messages should be based on factual data.
• C) Emotional appeals can create favourable mood states, which make consumers more receptive to an advertising message.
• D) Emotional appeals can create feelings or images that are activated when consumers use the brand.

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Definitions:

Restatement

A restatement is a legal document that methodically revises, clarifies, and simplifies the law or legal principles without introducing new law, often used by courts for reference.

Authoritative Statement

An assertion or declaration made by a recognized authority on a subject.

Quasi-Contracts

Legal agreements created by the courts between two parties who did not have a previous obligation to each other, in order to prevent unjust enrichment.

Implied-In-Fact Contracts

Agreements that are not written but formed through the actions or conduct of the parties involved, implying mutual consent.