According to the DAGMAR Model, a Good Advertising Objective Does

question 47

Multiple Choice

According to the DAGMAR model, a good advertising objective does NOT:

• A) indicate a starting point
• B) specify a time period
• C) specify degree of change sought
• D) target a diversified audience

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Definitions:

Nonrefundable

A term used to describe payments or fees that cannot be returned to the payer under most circumstances.

Nontransferable

A characteristic of certain rights or privileges that cannot be legally transferred from one individual or entity to another.

Economic Profit

Economic profit is a measure of performance that includes opportunity costs in addition to traditional accounting profits.

Accounting Costs

Refers to expenses directly tied to the production of goods or services, such as labor, materials, and overhead costs.