Motives Occur When Consumers Anticipate a Problem If They Do

question 29

Multiple Choice

motives occur when consumers anticipate a problem if they do not take preemptive action through the purchase of a product.

• A) Incomplete satisfaction
• B) Sensory gratification
• C) Problem removal
• D) Problem avoidance

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Definitions:

Persuasive Messages

Communications designed to influence or convince the audience of a particular viewpoint, action, or decision through logical argument, emotional appeal, or credible assertion.

Psychographic Information

Data related to the personality, values, opinions, attitudes, interests, and lifestyles of a person or group.

Demographic Information

Refers to statistical data related to the characteristics of a population, such as age, gender, income, and education.

Indirect Order

A request or instruction not communicated directly, often implied or hinted at through context or dialogue.