Marketers Who Try to Select Spokespeople Whose Traits Will Maximize

question 107

Multiple Choice

Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility. The two important dimensions associated with credibility are:

• A) recognizability and expertise
• B) image and expertise
• C) consistency and image
• D) expertise and trustworthiness

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Definitions:

Hot Water

Water at a high temperature, often used for cleaning, bathing, or as a remedy for certain ailments.

Visual Acuity

A measure of the clarity or sharpness of one’s vision, typically assessed by the ability to discern letters or numbers at a standardized distance.

Shiny Surfaces

Objects or materials with a reflective, glossy finish that can reflect light.

Glare

Bright, blinding light that can cause discomfort and reduce visibility.