Perception Is an Important Consideration for Ad Creation

question 52

Multiple Choice

Perception is an important consideration for ad creation. Dior perfume used scent strips in its print ads and a caterer mailed free taste samples to potential clients to influence ________ and to increase the probability that the ad will be noticed.

• A) consumer personality
• B) perception retrieval
• C) subliminal perception
• D) the level of sensory input

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Definitions:

Human Psyche

The total sum of the human mind, including feelings, thoughts, behaviors, and subconscious elements.

Human Behavior

Actions and mannerisms exhibited by humans, influenced by culture, attitudes, emotions, values, ethics, and genetics.

Product Manual

A document provided with a product, containing detailed information on how to use, maintain, and troubleshoot the product.

Psyche

The total of the human mind, conscious and unconscious.