In Addition to Salient Attributes, Brand Position Diagrams Should Also

question 34

Multiple Choice

In addition to salient attributes, brand position diagrams should also compare brands on the basis of _________, such as overall satisfaction or social fulfillment.

• A) personal needs assessment
• B) salient benefits to the consumer
• C) communication effectiveness
• D) previous purchase decisions

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Definitions:

Break The Rules

Engaging in actions or behaviors that violate established guidelines, laws, or societal norms.

Bad Apple Effect

The phenomenon where the negative behavior of one individual affects the performance or morale of the entire group.

Expelled

describes the action of being forced to leave an institution or organization as a form of punishment.

Rejected

Being dismissed or turned down, often in the context of social relationships or applications.