The First Step in the Development of a Brand Positioning

question 39

Multiple Choice

The first step in the development of a brand positioning strategy is:

• A) assess competitors' position
• B) determine brand positioning strategy
• C) assess brand position
• D) develop a market partition

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Definitions:

Exponential Smoothing

Exponential Smoothing is a technique used in time series analysis to smooth data points by giving more weight to recent observations while exponentially decreasing the weights for older observations.

Liquor Sales

The commercial activity of selling alcoholic beverages, particularly spirits, usually regulated by governmental laws.

Moving Averages

A statistical technique used to smooth out short-term fluctuations and highlight longer-term trends or cycles in data.

Daily Sandwich Sales

The number of sandwiches sold in a specific location or establishment over the span of one day.