A&W's Advertising Focuses on Their Use of 100% Beef Raised

question 38

Multiple Choice

A&W's advertising focuses on their use of 100% beef raised without hormones or steroids in their hamburgers, a fact that seems to resonate positively with consumers.
A&W are using a __________ _ positioning strategy.

• A) central brand
• B) user
• C) product category
• D) brand benefit

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Definitions:

Carbon Chains

Linear or branched sequences of carbon atoms that are the backbone of organic molecules, ranging in length and complexity.

Double Bonds

Chemical bonds formed by the sharing of two pairs of electrons between two atoms.

Polyunsaturated Fatty Acids

Polyunsaturated Fatty Acids are fats with more than one unsaturated carbon bond in the molecule, commonly found in plant and fish oils, providing nutritional benefits and influencing heart health.

Monounsaturated Fatty Acids

Fatty acids that have one double bond in their fatty acid chain, known for their health benefits when consumed in moderation.