Motives Occur When Consumers Anticipate a Problem If They Do

question 29

Multiple Choice

motives occur when consumers anticipate a problem if they do not take preemptive action through the purchase of a product.

• A) Incomplete satisfaction
• B) Sensory gratification
• C) Problem removal
• D) Problem avoidance

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Definitions:

Continuum of Balance

Refers to the dynamic range or spectrum over which something, like a psychological state or physical condition, can vary between two polar opposites or extremes.

Purposeful Direction

A strategic approach intended to guide actions toward desired outcomes or objectives.

Behavior-specific Cognitions

Thoughts and beliefs about specific behaviors that influence one's readiness to take action.

Interpersonal Influences

Interpersonal influences involve the impact that individuals have on each other's attitudes, beliefs, and behaviors, often through social interaction, persuasion, and group dynamics.