Which of the Following Is NOT a Recommended Strategy for Search

question 80

Multiple Choice

Which of the following is NOT a recommended strategy for search success?

• A) Embed keyword text in visuals on the company's Web page.
• B) Pay extra money for the search terms to increase the site's ranking.
• C) Optimize customization through past search history.
• D) Provide unique and valuable content to appeal to designers of other sites so they will include a link on their site.

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Definitions:

Contingency Management

A behavioral therapy that rewards or punishes patient behavior as a way to encourage the adoption of desired behaviors or the cessation of undesired ones.

Learning Theory

A framework that describes how people acquire new behaviors, skills, values, or knowledge through various processes such as observation, reinforcement, or trial and error.

Hull's Theory

A drive reduction theory of learning that emphasizes the role of reinforcement and the reduction of drives in the learning process, developed by Clark L. Hull.

B.F. Skinner

An American psychologist and behaviorist known for his work in developing the theory of operant conditioning, focusing on the impact of external stimuli on behavior.