With Its Go Anywhere for $69 Ad Campaign, Greyhound Shows

question 49

Multiple Choice

With its go anywhere for $69 ad campaign, Greyhound shows how inexpensively one can travel especially when compared to the cost of flying. Greyhound is using positioning by:

• A) brand name
• B) cultural symbols
• C) product attributes
• D) product category

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Definitions:

Specific Phobia

An intense, irrational fear of particular objects, situations, or activities that leads to avoidant behavior.

Irrational Anxiety

Excessive worry or fear that is not based on fact or rational reasoning, often manifesting without an identifiable cause.

Sight Of Blood

A common phobia or trigger that can cause fear, fainting, or discomfort in some individuals.

Agoraphobia

An anxiety disorder characterized by an intense fear of being in places or situations where escape might be difficult or help unavailable, often leading to avoidance behaviors.