All of the Following Are Steps in the Development of a Brand

question 61

Multiple Choice

All of the following are steps in the development of a brand positioning strategy decision process EXCEPT:

• A) determine brand positioning strategy
• B) develop a market partition
• C) assess consumer income levels
• D) assess brand position

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Definitions:

Emotions Affect

The influence that feelings have on an individual's thinking and behavior.

Evaluating Alternatives

This is the process of systematically assessing different options or courses of action in decision-making to determine the most suitable or optimal choice based on criteria.

Making Preferences

The act of choosing or prioritizing among various options based on personal tastes, values, or expected outcomes.

Production Blocking

Occurs in brainstorming sessions when an individual is unable to share ideas due to others speaking, leading to a decrease in idea generation.