Which of the Following Is an Example of a "Smart

question 2

Multiple Choice

Which of the following is an example of a "smart" marketing objective?

• A) Skittles will target 17-year-old boys in order to increase consumption by 80,000 lbs. in the next calendar year.
• B) Bob has been told by his manager to grow his number of clients this year.
• C) Heinz plans to increase ketchup sales in Ontario by 6% this year.
• D) The purpose of Mr. Clean's advertising is to show home owners how it can be used to fight grime all around the house.

---

Definitions:

Second Currency

An alternate form of currency, sometimes unofficial or digital, used alongside a primary currency within an economy.

Balance Of Payments

A comprehensive record of all economic transactions between the residents of a country and the rest of the world within a specific time period.

Country

A distinct territorial body or political entity that is recognized as an independent nation.

Currency

A system of money in general use in a particular country or economic context, serving as a medium of exchange.