McDonald's Has Developed a Campaign to Highlight Their Healthier Menu

question 8

Multiple Choice

McDonald's has developed a campaign to highlight their healthier menu items, such as the 290-calorie Egg McMuffin. In order to determine whether the target audience accepts that McDonald's does offer healthy food choices, according to the information processing model, which type of research/test should McDonald's employ?

• A) Message recall tests
• B) Listener, reader, viewer recognition tests
• C) Changes in inventory levels
• D) Measurement of brand attitudes and purchase intent

Understand the concept of intentional and unintentional torts in various circumstances.

Comprehend the purpose and scope of tort law.

Recognize the standards and burdens of proof in defamation cases, especially concerning public figures.

Understand liability in cases of fraudulent misrepresentation.