Marketers Of_________ Often Must Communicate with Passive and Uninterested Consumers

question 37

Multiple Choice

Marketers of_________ often must communicate with passive and uninterested consumers who may focus more on nonmessage elements such as music, slogans, and jingles than on message content.

• A) personal computers
• B) x-ray machines, road building equipment, and walk-in refrigeration units
• C) ketchup, mustard, margarine, and soy sauce
• D) employment services