The Purpose of Setting Specific Marketing Communication Objectives Is To

question 16

Multiple Choice

The purpose of setting specific marketing communication objectives is to:

• A) provide a benchmark against which the success or failure of the promotional campaign can be measured
• B) forecast the market share level that can be attained by good advertising
• C) put constraints on the creative department
• D) have a method of determining when to delete products from the product line

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Definitions:

Future Promotions

Upcoming marketing activities designed to increase awareness or sales of a product or service.

Operational Integration

The process of aligning and coordinating an organization's operations, processes, and strategies to improve efficiency and achieve unified goals.

Omnichannel Retailing

A multi-channel approach to sales that aims to provide customers with a seamless shopping experience whether they're shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Organizational Structure

The system that outlines how certain activities are directed in order to achieve the goals of an organization, including roles, responsibilities, and authority flows.