Which of the Following Is an Example of the Carryover

question 21

Multiple Choice

Which of the following is an example of the carryover effect of promotional communication?

• A) Coke and Pepsi's battle for brand supremacy has been going on for decades, with their share of market both hovering around 45%.
• B) Davis has seen many Honda ads on television, as well as on rink boards on NHL broadcasts. His car just broke down, and he will take a test drive this weekend at the Honda dealership based on the strong brand attributes he recalls.
• C) Parveen tried a perfume sample in the fashion magazine she was reading and liked it so much that she purchased it the following weekend.
• D) Betsy is tired of seeing ads for diapers, baby toys, and clothing, as she already has three grown children.

---

Definitions:

Control Process

A systematic approach to managing and regulating the activities and operations within an organization to ensure they meet set objectives.

External Control

The perception that one's behavior and outcomes are influenced or determined by forces outside one's personal control.

Control Systems

Mechanisms and processes put in place to monitor, manage, and regulate the behavior and performance of an organization or system.

Types of Control

Various methods or systems used within an organization to regulate processes, manage resources, and guide the actions towards achieving objectives, such as bureaucratic, market, and clan control.