Successful Communications Objectives Must Be Measurable, Time Specific, Have Benchmark

question 61

Multiple Choice

Successful communications objectives must be measurable, time specific, have benchmark measures and:

• A) be different than the previous year's objectives
• B) a well-defined target market
• C) be convincing to the sales force
• D) a specific market share goal

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Definitions:

Heart Disease

A broad term for conditions that affect the heart's structure and function.

Muscle Endurance

The ability of a muscle or group of muscles to repeatedly exert force against resistance for an extended period of time.

Muscle Strength

The maximum amount of force that a muscle can exert against some form of resistance in a single effort.

Smoking

The practice of inhaling smoke from the burning of tobacco or other substances, which is known to have harmful health effects.